Jewellery and fashionBrand identity

Beth Bicalho

A brand developed for a jewellery and fashion designer, combining a personal signature, elegance and versatility.

Services

Branding

Visual identity

Applications

Art direction

The challenge

Create a sophisticated identity without losing the designer's authorial character, with enough flexibility to move across jewellery, fashion and digital communication.

The solution

A monochrome visual system with light lines and precise applications, designed to elevate the product, authorship and premium perception.

Deliverables and impact

Monogram and typographic signature for the designer

Monochrome stationery with a premium positioning

A flexible visual foundation for jewellery and fashion collections