Specialty coffeeBranding and packaging

Quokka Coffee

An identity for a niche brand combining specialty coffee, personality and a premium experience.

Services

Branding

Packaging

Art direction

Content

The challenge

Build a memorable brand in a visually crowded category without relying on the most familiar coffee-industry clichés.

The solution

A proprietary visual language balancing refinement and lightness, designed for packaging, digital touchpoints and campaign extensions.

Deliverables and impact

Visual identity with a proprietary symbol and wordmark

Colour system and applications for specialty coffee ranges

Packaging designed for a premium point-of-sale presence