Beauty and wellnessVisual identity

Toque d Marta

An identity for a nail and beauty salon, created to turn delicacy into a distinctive brand presence.

Services

Branding

Visual identity

Signage

Applications

The challenge

Build a feminine, welcoming signature that would work both in small applications and across the storefront.

The solution

A typographic brand with its own ornamental gesture, simple hierarchy and applications that favour legibility and atmosphere.

Deliverables and impact

Typographic signature applied to the salon storefront

A visual system designed for nail and beauty services

An identity that remains legible in both physical and smaller applications